 |
Proven Strategic Solutions for the Building Material Industry |
|
|
|
Long Term Marketing Strategy / Annual Marketing PlanDavis Consulting has a history of designing and implementing successful aggressive marketing strategies for building material dealers. We partner with your marketing management team to develop a strategic long term marketing plan. Your marketing plan will be designed to expand your market share and drive profitable long-term financial performance. In addition to a long term strategic plan, our standard planning process includes the development of an aggressive, comprehensive twelve month marketing plan. The following services can be customized to meet your company's specific needs: • SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). • Develop and implement new business and product strategies. • Develop and coordinate your vendor Market Development Fund (MDF) campaign to cover most of your markeing costs. Done correctly, the MDFs you raise under our guidance can allow you to run your total marketing campaign from funds provided by your vendors. • Develop and implement all aspects of a Powerful Builder Incentive Rewards Program. • Design and production of your marketing materials: newspaper ads, radio and TV commercials, and collateral print materials. • Distributor for wide range of promotional products: camping gear to clocks; personalized clothing - hats, shirts ect. The Davis Consulting team can provide your company with a total marketing progam - from concept to implementaion both advertising and promotional for a totally integrated program. Please contact us at 316.640.7645 to discuss how to best utilize Davis Consulting's marketing services as a key resource for your firm.  Long Term Marketing Strategy / Annual Marketing Plan | Vendor Market Development Funds Campaign | Powerful Builder Incentive Reward Programs | Davis Consulting's Marketing Team | Back to top
Vendor Marketing Development Funds CampaignAggressive marketing is an important part of running a business, but constantly running costly marketing campaigns can strain your budget. Many building material vendors have discretionary market development funds (MDF), but few building material dealers are even aware of these funds. A successful MDF campaign coordinated by Davis Consulting gives you the ability to remain aggressive and expand market share while your competitors are pulling back on thier marketing efforts. Jon Davis has been very successful in developing and implementing MDF campaigns for a number of clients. Davis Consulting will work closely with your senior management team to plan and launch your MDF campaign, negotiate with your vendors and develop the marketing campaign to effectively spend the funds. Forward thinking vendors need to establish key partnerships with selected building material suppliers with an effective marketing strategy. If you are a strong competitor in the markets you serve and are focused on increasing market share, vendors will support your MDF campaign. Interested in conducting your total annual marketing campaign on your vendor's dime? Call Davis Consulting's team to design your strategic marketing plan and conduct your Market Development Funds campaign. Please contact us at 316.640.7645 to discuss Davis Consulting's Market Development Funds (MDF) program and our Sales and Marketing services. Long Term Marketing Strategy / Annual Marketing Plan | Vendor Market Development Funds Campaign | Powerful Builder Incentive Reward Programs | Davis Consulting's Marketing Team | Back to top
Powerful Builder Incentive Reward ProgramsVisit TIMBR's website http://timbr.net/ to get a complete overview of the most comprehensive incentive reward program in the building material industry. TIMBR/HMI is a full-service marketing firm that provides services which include event planning, loyalty Mileage/Point programs and individual travel and merchandise solutions. TIMBR and Davis Consulting coordinate their efforts closely with the dealer to design an effective incentive reward program. we will provide an in depth cost investment analysis for you including a projection of where and how sales growth will occur. TIMBR also provides you with a wide array of collateral promotional material. Davis Consulting frequently works with TIMBR's clients in developing and iplementing an effective Vendor Market Development Funds (MDF) Campaign. MDF can allow you to run your total marketing campaign from funds provided by your vendors. Interested in conducting an effective Builder Incentive Reward Program (as a key component of your total annual marketing campaign) in your vendor's dime? Please contact us at 316.640.7645 to discuss further how we can work together to design your strategic marketing plan including a builder's reward program and a Vendor Market Development Funds Campaign. Long Term Marketing Strategy / Annual Marketing Plan | Vendor Market Development Funds Campaign | Powerful Builder Incentive Reward Programs | Davis Consulting's Marketing Team | Back to top
Davis Consulting TeamJon Davis - President, Davis Consulting • Jon Davis' Bio DICK KISKER - President, TIMBR (Travel Incentives Motivating Builders) Founder of TIMBR (http://timbr.net/), Dick has an outstanding record of accomplishment in the incentive travel and marketing industry. For over 30 years, Dick has guided clients to ever-greater returns on their incentive investments. With a multi-faceted background in operations, administration, sales, marketing, and finance in concert with in-depth airline experience, Dick has the knowledge to create and operate successful national and international group travel and web based reward point incentive programs. Now more than ever during these challenging times in the industry, it will prove beneficial to establish an Incentive program for your customers. Jon Davis and Dick Kisker work closely together with their building material dealer clients to design and implement effective builder reward programs. In many cases, these incentive programs can be funded almost entirely from funds raised with a Vendor's Market Development Funds (MDF) campaign coordinated by Davis Consulting. TIMBR/ HMI and Davis Consulting will do it all. Sharon Van Horn - President, Van Horn Promotion & Marketing Sharon Van Horn works closely with Davis Consulting in developing effective marketing programs for both building material dealers and their builder customers. Sharon has been an active member of the marketing community for more than 35 years. She has been a media buyer, in radio and TV sales, a marketing director at two network affiliate TV stations, and vice president of a multi-million-dollar advertising agency, as well as owning her own company. Her responsibilities at the agency included the day-to-day operation as well as the marketing responsibility for 100+ franchise Rent-A-Center stores that stretched from Miami to Los Angeles. Van Horn established her own agency in 1990, Van Horn Promotion & Marketing. Since the agency's inception, Star Lumber & Supply Company of Wichita has been a client. The agency serves a diverse range of clients, providing public relations, marketing, advertising, co-op vendor programs and fundraising services. In 2001 a premium division was started in the agency (VPM, Inc). The premium division is an industry-certified distributor for a wide range of promotional products ranging from camping gear to clocks. VPM also represents apparel manufacturers and is able to personalize any kind of clothing. This division gives Van Horn Promotion & Marketing and Davis Consulting the ability to provide a total marketing program - from creating the concept to producing all materials…both advertising and promotional…for a totally integrated program. Long Term Marketing Strategy / Annual Marketing Plan | Vendor Market Development Funds Campaign | Powerful Builder Incentive Reward Programs | Davis Consulting's Marketing Team | Back to top |
Phone: 316.640.7645 | Email: jondavis200@cox.net | 200 Cochise Trail - Hutchinson, KS 67502
powered by: Turnkey Programming